Eat a Chiquita!

I’m sure you’ve all seen the new campaign for Chiquita Banana at your local grocery store. If you haven’t, you’ll notice it now. I don’t typically eat bananas, but I love the new look. The stickers are so fun and imaginative. The web site is even more fun! You can create your own sticker and have a Banana Boogie Battle with a bad, mushy banana! As a designer, I’m always interested in the process of other designers. Here’s an inside look into how the campaign took shape and an interview with the designer, DJ Neff.